ANB Promotions- Unleashing better marketing methodologies

ANB Promotions is one of the UK's leading marketing organisations. The company entered the sales and event marketing area just when there were very less takers in this field. Within a short span the ANB Promotions was all around with a strong sales force and the ever growing list of clients and customers. They soon became recognized as one of the top names in the UK for delivering superior service.

ANB Promotions has been lucky for having worked in close association with some of the best brand and group in the UK. They are specialised in understanding customer's requirements and ensure they utilise every opportunity in a cost effective manner. In short they use their resources and experience in the entire project that undertake to ensure their client get maximum return on investment (ROI).

Mark Cox, Managing Director and Founder of ANB Promotions has this to say, “My mission is to open offices across the globe creating incredible opportunities for the people working alongside us. I’m a great believer in people and hold the firm belief that individuals can achieve much more than they’d ever believed possible under the right guidance and training”. 

Since the company has broadened their perspective and identified new markets with the addition of new countries they now look to partner new clients and customers. The need of the hour is to get involved in all major marketing tasks and help their clients to sell their product, so what ever is required to sell or buy the vast network of ANB contacts makes that possible very easily.

The team at ANB is dedicated and has the ability to analyze emerging markets and forecast results and benefit from them. There are calculated risks which the company takes in at times to achieve bigger results, not following the traditional marketing way, ANB Promotions has helped many companies promote their products and service the way they want it.

Mark Cox and ANB Promotions Ltd - Marketing Company of the Year

Mark Cox is the Managing Director of ANB Promotions Ltd, who picked up the prestigious Marketing Company of the Year award at the Convention. We asked him for insight into his company’s rise to the top.

Q. What did you change in the last year to win this award?

             I believe the award isn’t based on the last twelve months; the results we’ve achieved in the last year are a by‐product of the ofwork put in in the last three years. Firstly, thetraining we give people is better than ever before, as we are developing people better as an organisation. Secondly, the environment in the office:  it’s been set up like a training school rather than just a sales office, with a sales‐based trainer. Lastly, I’m a believer in showing the FRs what is possible,not only over one, two, or three months, but consistently setting the pace to show hem it’s possible to have fifty FRs in a Marketing Company and consistently do 200 sales a week.

Q. What obstacles have you overcome as an MC, and how?
     I had to get better finan‐cially. I had to get better at working with my Owners when they were out. Because I demand high standards from myself I am not afraid to demand the same from those around me.
Q. You have promoted three Owners in the last twelve months; what are your tips on promoting Owners?
I teach my people early on how to have a first gen on their team. Having a steady flow of recruitment and new people coming into your office has a direct effect on what works in each team. I have a fulltime Recruitment Manager to ensure this happens. It’s important to have a consistent stream of new starters each week. Make sure you provide an environment which is conducive to growth, with good systems for everyone to copy. Also, my FRs are well‐travelled, which keeps them fresh.
Q. What are your top tips for MCs who are looking to achieve this award at the next rally?

            Honestly, my goal wasn’t to win the award, but to develop some great people. It only entered my head later on. You can’t obsess with the award, rather focus on the new people coming through in your office. Spend time with them, travel with them and invest in them. Your people are constantly changing their situation and you need to focus on them. Their success will lead to your award or any other award, as well as promotion within the business.

Q. How do you balance personal life with work?

          I generate my spare time by working really hard; I reward myself based on results. If things are not going well, my own fear of loss is that I can’t take time out. If the MC is doing well, at this level I can take time out. It frees me up to travel and spend time with my daughter.

ANB Promotions Ltd an influential direct marketer

The marketing practices followed by ANB Promotions Ltd  greatly influence the direct marketing industry on the whole. The founder and Managing Director of the company Mark Cox believes that when the people associated with the company are offered with ample business opportunities this leads to their growth and that leads to the automatic growth of the company.


The steadfast steps of the company are aimed towards attaining the company objective of increased customer acquisitions and higher sales volumes, are all groomed to render quality products of international standards both to the national as well as the international clients. The creativity and innovation in the minds of the personnel have been proven successful during uncertainty in the market.With the uniquely designed marketing processes, ANB Promotions Ltd focuses on multiplying the business opportunities for all.