Thursday, August 1, 2013

Value driven marketing is the need of this hour

In this competitive marketplace, customer driven strategic marketing is the need of the hour.

Marketing is essential to business and it fuels the global economy. Be it to spread awareness or to connect people through technology – no business can do without marketing and what could be the best source of marketing than any SATISFIED CUSTOMER?

Yes, every business needs to manage customer satisfaction. ANB Promotions Ltd considers ‘customer satisfaction’ a key performance indicator and believes – instead of time, money and efforts on new customer acquisitions every time, one needs to better focus on current/existing customer one already has.

Through periodic training and development sessions, we make sure that representatives not only [learn to] focus on ‘sales closure’ but even follow up on every customer to know if the services exceeded beyond their expectations, or not.

Regular follow-ups are crucial as unhappy customers are quick to switch brands. The time calls for value driven marketing efforts.

Folks, let us focus more on current customers, assess resources and tap new market opportunities. Cheers to all!

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